Kulmi Case Study | Egeh Agency

01

Project Overview

Kulmi is a halal Somali marriage platform built for one purpose — marriage. It's the serious, verified alternative to Somali dating apps, replacing endless swiping with intelligent, one-at-a-time introductions.

Members meet one highly compatible person at a time through a guided compatibility session — answering the same meaningful questions and revealing their answers together before any photos are seen. Every member is selfie-verified, photos stay private until both parties match, and a Wali (guardian) can be invited to oversee conversations — honouring both Deen and Dhaqan.

0 Swiping

100% Verified Members

1:1 Guided Matching

02

The Challenge

Swiping Culture

Mainstream dating apps reward looks and endless browsing — the opposite of what serious, marriage-minded Muslims are looking for.

Fakes & Catfish

Unverified profiles erode trust. Families needed confidence that every member is a real person, serious about marriage.

Wali Involvement

Somali and Islamic tradition values family oversight, yet no modern platform made it easy to include a guardian respectfully.

Privacy & Dignity

Members shouldn't have their photos endlessly browsed by strangers. Privacy had to be the default, not an afterthought.

03

Our Solution

01

Intelligent, One-at-a-Time Matching

Instead of a feed to swipe through, Kulmi analyses values, faith, and life goals to present a single, highly compatible introduction at a time — quality over quantity.

02

Guided Compatibility Sessions

Both people answer the same meaningful questions and reveal their answers together — so a connection starts with character and values, not photos.

03

Live Selfie Verification

Every member passes a live selfie check, keeping out fakes and catfish and keeping the community real and safe.

04

Privacy-First & Wali-Friendly

Only a main photo is public; the rest stays private until you both match. Members can invite a Wali to oversee conversations — honouring Deen and Dhaqan.

04

Technology Stack

React 19

Vite

Supabase

Tailwind CSS

Gemini AI

05

The Results

🤝

1-at-a-Time Meaningful Introductions

🔒

Private Photos Until You Match

✅

Verified Every Member Selfie-Checked

👪

Wali-Friendly Family Involved by Design

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We wanted Somali matchmaking done the halal way — serious, private, and rooted in our values. Egeh Agency turned that vision into a real, verified platform that puts character before photos.

Kulmi Team

Kulmi